Slogans for Rotterdam

Author and fourth generation Rotterdammer Elfie Tromp invites Rotterdammers including artists, thinkers, writers but also a bar owner and students to create a slogan for the future of Rotterdam. With Slogans for Rotterdam 'Make it Happen', the current slogan of Rotterdam, is examined and questioned. Is Make it Happen the perfect slogan for Rotterdam or could we present a better Rotterdam motto to Mayor Aboutaleb? Slogans for Rotterdam is part of the exhibition Utopian Dreams and inspired by Douglas Coupland's Slogans for the 21st Century, a growing collection of statements, with which he tries to isolate the way of thinking in the twenty-first century versus the twentieth century.

During the period of the exhibition Utopian Dreams writes Elfie Tromp in the exhibition space to her new novel and slogans and texts with invited guests. The new slogans are collected and presented in the TENT exhibition space. The slogans are also distributed digitally. On Wednesday 18 May revealed Douglas Coupland is the first to launch his 'Slogan for Rotterdam', he tells Elfie Tromp about the background of his choice and gives the go-ahead for the project. Then the Mwah copywriters give a slogan writing workshop.

Elfie writes in TENT from 13.00 to 17.00 hours on the following days:
April: Sat 23 April / Sun 24 April / Thu 28 April / Sat 30 April
May: Fri 6 May / Sun 8 May / Fri 13 May / Sun 15 May / Fri 20 May / Sat 21 May
June: Fri 3 June / Sat 4 June / Sat 11 June / Sat 18 June / Fri 24 June / Sat 25 June
July: Fri 1 July / Sat 2 July / Thu 7 July

In the context of Rotterdam is celebrating the city! Kunstblock works in 2015 - 2016 collaborates with Douglas Coupland as 'artist in focus' under the title Futurosity. Coupland (1961) is a Canadian visual artist, best-selling author, designer and avid collector. With his debut novel Generation X, he immediately achieved a reputation as a visionary of our near future. The Futurosity Summit, a symposium with Douglas Coupland, will take place on 18 and 19 May in which the relationship between mankind and the concept of 'future' will be sharpened.

Kunstblock consists of TENT Rotterdam, CBK Rotterdam, V2_ Institute for Instable Media, Showroom MAMA, Witte de With Center for Contemporary Art and WORM, Institute for Avant-garde Recreation. Futurosity is part of Rotterdam celebrates the city! and is supported by the Municipality of Rotterdam and The Art of Impact.