Reconstruction Dick Elffers artwork revealed
Unveiling: 09 / 11 / 2013 - 09 / 11 / 2013
On Saturday 9 will be November from 12.00 o'clock The primordial world of the animal compared to the synthetic world by the famous graphic artist and visual artist Dick Elffers revealed at his new location in Hoogvliet. The statue was made in 1960 for the facade of the Shell rubber factory. When this factory was demolished in 2013, Shell, the municipality of Hoogvliet and Center for Visual Arts Rotterdam were looking for a new location. It was found in the center of Hoogvliet. The monumental ceramic work (over 9 meters high and 5,5 meters wide) has recently been restored there. With 'the primordial world', Rotterdam (and the Netherlands) has managed to retain a striking and historically important work: a crown jewel from the period of reconstruction.
The ancient world ...
The characteristic work The primordial world of the animal compared to the synthetic world was commissioned by Shell for the then new rubber factory in Hoogvliet designed by Dick Elffers. This factory was demolished in 2013, but thanks to Shell, the municipality of Hoogvliet and the Center for Visual Arts Rotterdam, the work was given a new purpose and a new owner. The work - originally made by the Royal Porceleyne Fles (known from Delft Blue) - was carefully dismantled, reconstructed and restored on the façade of the new building of housing association SOR, in the center of Hoogvliet. Thanks to financial and material contributions from twenty smaller and larger partners, the restoration company Art Conservation managed to give the artwork of Dick Elffers a second life.
The dynamic of the city exists by the grace of demolition, renovation and new construction. The pace at which post-war reconstruction architecture falls prey to the demolition hammer is threatening many works of art. The Center for Visual Arts Rotterdam is looking for new owners for the most graceful and striking works of art that are in danger of disappearing from public spaces. This rearrangement of endangered artworks in public space - demolition - is a new spearhead of the Rotterdam Center for Visual Arts. Relocating Elffers' work not only proves that there is broad social support for that enterprise, but also that 'old' artworks can make a special contribution to the urban embellishment of the twenty-first century.
Dick Elffers (1910-1990) followed his training as a graphic designer at the art academy in his native city of Rotterdam, where he was taught by Jacques Jongert and Piet Zwart, among others. After completing his studies, he himself becomes a teacher at the academy. During and after his studies he assists designers Paul Schuitema and especially Piet Zwart, with whom he has worked for seven years and becomes his most important assistant. After the war - he now lives in Amsterdam - Elffers developed into a versatile artist and prominent designer, working for the Rijksmuseum Amsterdam and the Holland Festival, among others. From 1970 to 1976, he works as a monumental art teacher at the art academy in Den Bosch. He received the HN Werkman Prize and the State Prize for Typography for his work, and his work has been included in museum collections.
The Center for Visual Arts Rotterdam gave the publication on the occasion of the relocation and restoration Dick Elffers - The Original World of Hoogvliet from. Sandra Smets wrote the essay 'The Freedom Triumph of a Space Finder' for this publication. The booklet was designed by Tymen Cieraad.
The relocation has been a collaboration between Centrum Beeldende Kunst Rotterdam, Shell Pernis, borough of Hoogvliet, Housing Corporation SOR, project developer Leyten, Art Conservation, Mammoet Nederland, Lengkeek, Bouwbedrijf Hoogvliet, Vogel, Meuva, Controlec _ Spie, Bis, Van Vliet, Hostede, IMtech and Peijnemann.
12.00 hour: opening of Ons Huis, the new district office Hoogvliet by district council chairman Edwin Smid.
12.30 hour: unveiling and screening of the film by Vincent van den Broek, De Oerwereld van Hoogvliet.
13.00 - 14.00 hours: viewing
Address: Cloese 200 - 3191 ED Hoogvliet