In June a new piece of art was unveiled on Beijerlandselaan: the Beijerkoppen.
The portrait gallery of news readers was unveiled by Noraly Beyer. She interviewed the artists, Paul Cox and Toine Horvers, and told about her own history as a newsreader. Defne Ayas, director of Witte de With, spoke about how technology is increasingly being used in art in public spaces, creating a blurring of boundaries between art and advertising and other images. As a result, passers-by ask questions about art, which is in line with the debate that artists want to crank up with their work.
The artwork on a side wall of the Mediamarkt is a high-tech triptych that broadcasts images from news readers from all over the world. Specially designed software searches real-time via two hundred satellite channels in television broadcasts for the familiar frame of a newsreader behind a table. The artwork is not about current events as such, but about a worldwide phenomenon and the corresponding international similarities and differences.
Publication date: 18 / 06 / 2013